Zuriick Booklet // Brand Introduction

This print piece serves as a brand introduction to Zuriick. A new logo was developed for the brand, and photography from the brand itself was used in tandem with original copy, copy from Zuriick, original type work, binding, and design elements.

Zuriick
Brand Introduction
Zuriick is a fascinating shoe brand revolving around simplicity and style- made with memories, life experience, and premium materials such as leather and canvas. Designed by Michael McCaleb, these shoes have stood out to me for the past few years. With the company having only started in 2005, I thought it would be great opportunity to highlight why this brand is so great. This print material serves as an introduction to the company, their story, and why people should own their shoes. Check them out at Zuriick.com.

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