-bringing the complexities of select typefaces to the public eye.
This project's task was to create a product that typically wouldn't be found in packaging, and give it a reason to be packaged. Since typefaces are so well-respected in the design community, i thought it would be important to educate the common consumer to how influential different typefaces can be, and how no two typefaces are alike- similar to humanity.
I drew the connection between DNA, and subtle differences in humans to the subtle differences in typefaces, to enlighten people to understand the beauty in type, and appreciate the nuances that may otherwise go under-appreciated.
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